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Showing posts with the label Low Power

Segmenting smartphone market over next 5 years

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Earlier this week, Simon Segars, EVP & GM Processor and Physical IP Divisions ( www.linkedin.com/pub/simon-segars/2/2a0/556 ) presented an excellent keynote at an invite-only, executive dinner event around the CDNLive India 2012 http://bit.ly/TxallC organized by Cadence. His theme was around the low power requirements in modern mobile devices (understandably, as the market needs this topic and who is in a better position than ARM can talk about this – being at the center of most of those smartphones!) One of the most interesting parts of his keyonte was the smartphone market segmentation he showed. IIRC (If I Remember Correctly), this was  Gartner backed market estimates/data on how the smartphone market is evolving in the near future. While several enthusiasts around the world are going gangnam about the new iPhone5 which is a high-end smartphone,                     He show...

Reducing power in a smartphone – who-will-bell-the-cat? – Possible answers from ARM

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Earlier this week, Simon Segars, EVP & GM Processor and Physical IP Divisions ( http://linkd.in/ThbmbZ ) presented an excellent keynote at an invite-only, executive dinner event around the CDNLive India 2012 http://bit.ly/TxallC organized by Cadence. Our CTO Srini ( http://linkd.in/e6cSbd ) His theme was around the low power requirements in modern mobile devices (understandably, as the market needs this topic and who is in a better position than ARM can talk about this – being at the center of most of those smartphones!) In a well drafted, upto-the-point, picture-centric presentation Simon did a great job of explaining what ARM’s big.LIITLE architecture is all about! As of today, ARM provides Cortex A-15 like cores for the high-end devices:   Quickly ARM realized there is a strong need for low-energy, low-cost cores too to serve the entry level smartphones – here comes the ARM Cortex A-7   Now with lot of data mining and analysis Simon showed a typical...